That’s exactly what the reputable operations focus on. Their primary goal is to have as many satisfied customers as they can, as that’s how they’ll maximize their profits over the long term. It’s a sad reality that there is the occasional crook or greedy individual who sets up a casino specifically to try to fleece players by cheating, but they don’t tend to stay in business very long. They get found out, and their customers stop playing.
That being said, we firmly believe that no matter what kind of experience an online casino is trying to create, it should aim for excellence across the board. That’s certainly what we look out for – and that’s why we’re happy to have our own list of casinos that we think have conquered the internet and won’t be stepping down from their throne any time soon.
To achieve this, we have to ensure that our rankings are both accurate AND up to date. Things are always changing at online casinos, so we regularly have to make changes to which places we recommend most highly. If a casino we are ranking allows its standards to drop, then we have to take action. The same rule applies if somewhere makes significant improvements. We also look at new casinos when they launch too, and see how they stand up against our top rankings at the time. Gambling Commission UK
We understand that the world of American online gambling sites can be a confusing one. New US online casino gamblers might not know what to look out for. Our team of reviewers has decades of experience between them and very stringent standards. We know what makes the best Internet gambling sites good. We also know what the warning signs are and we use this to scrutinize casinos during our vetting process and only recommend the best.